The book describes the strategy implementation challenges in organizations. And it provides a framework to help them to turn their strategies, ideas and knowledge into results.
The journey to strategy success is a long and arduous one as 90% of well-thought-out strategies fail each year. The few that make it through implementation generally lose somewhere between 40% and 60% of their financial potential. There is an easier path to success, but it requires bold new thinking that will involve employees in developing the strategies that they will implement. In this way, employees will emotionally engage with the strategy, become its early “owners,” and develop the passion to make sure that success is possible.